• eclipse-logo-headerHome
  • Home
  • About
    • Team
  • Services
    • marketing-600×340-1Marketing
      • Content Marketing
      • Email Marketing
      • Influencer Marketing
      • Marketing Consultancy
      • Marketing Consultancy & PR
      • Public Relations (PR)
      • Social Media
      • Video Animation Marketing
    • websites-600×340-1Websites
      • E-commerce
      • Hosting
      • User Experience (UX)
      • Web Design & Development
    • ppc-seo-600×340-1Pay Per Click & SEO
      • Amazon Ads
      • Free PPC Audit
      • Facebook Ads
      • Google Ads
      • SEO
    • graphic-design-600×340-1Graphic Design
      • Branding
      • Graphic Design
      • Print
  • Portfolio
  • Blog
  • Contact
  • Careers
Social media marketing experts: our predictions for 2023

Home > Blog > Social media marketing experts: our predictions for 2023

Social media marketing experts: our predictions for 2023

21st December, 2022

icon timer 3 Min Read

As another year draws to a close we’ve been reflecting on how social media marketing has developed over the last year and what it will look like in the near future. From the way brands will interact with customers to the types of content that will dominate, these are our predictions for social media marketing in 2023.

AI will continue to grow in popularity 

Love it or hate it, artificial intelligence isn’t going anywhere and we predict that in 2023, marketing using artificial intelligence will become the norm. Leveraging AI allows you to gain an in-depth insight into your customers and their online behaviour. And, if you understand your customers better, you can create personalised campaigns that offer direct solutions to their needs, in turn, increasing your profits. 

Voice-based search will increase 

As AI and chatbot technologies continue to advance, there will be an increase in voice-based searches. Voice-based search is predicted to play a key role in consumer interactions over the next year, with many consumers choosing to use voice-based search, rather than clicking through to a traditional search engine. With Google and Amazon making strides with their respective voice platforms, the use of voice-based search will become even more prominent. 

Video content will continue to dominate 

Video content has grown in popularity over the last few years and it will continue to be the most important content type across all social channels. However, before you start panicking about saving money for high-budget campaigns, it will actually be real-life, unpolished clips that will be attracting audiences in 2023. Instagram reels and TikTok videos are an example of how authentic video content can achieve great engagement. 

Increased investment in micro-influencer marketing 

The last few years have seen the introduction of influencer marketing. This type of marketing has taken the world by storm. It involves working with individuals with a social media following to promote your service or product. And, it’s no surprise that influencer marketing has become one of the most popular digital marketing forms because if you get it right it can provide a great return on investment. And, as brands have seen so much success with more established influencers, we predict that in 2023, there will be greater investment in micro-influencer marketing. They are credible, have niche audiences and give your direct access to your target market, what’s not to like?

As social media and digital marketing continue to evolve, it’s important to stay on top of current trends, but also be prepared for what is to come in the future. Whether you’re a fellow marketer, or you run your own business, we’re here to advise you on the latest and most effective strategies to help you grow your company.

If you’re looking to develop a social media strategy that will skyrocket your marketing, we’re only a click or call away. Take it to the next level in 2023, by calling us on 01244 347 545, or emailing us at [email protected].

West Cheshire Foodbank
PPC

Related Posts

Navigating the AI Frontier in Marketing: Balancing Benefits and Challenges

16th August, 2023

Monthly Roundup: The Top Digital Marketing Updates in July

3rd August, 2023

Introducing GA4

25th July, 2023

Eclipse’s Recent Highlights

18th July, 2023

Introducing Threads: A brand-new must-have app

6th July, 2023

Popular Posts

  • The team is growing at eclipse marketing blog post cover image The team is growing at eclipse marketing
  • RIP Will
  • Why Consider Video Content for your Website
  • We achieved 75,000 video views for our client: here’s how
  • Facebook Reels are here!

Recent Posts

  • Navigating the AI Frontier in Marketing: Balancing Benefits and Challenges
  • Monthly Roundup: The Top Digital Marketing Updates in July
  • Introducing GA4
  • Eclipse’s Recent Highlights
  • Introducing Threads: A brand-new must-have app

Categories

  • App Development, AR /VR /MR
  • Content, Video, Social & Email Marketing
  • Graphic Design, Branding & Print
  • Marketing Consultancy & PR
  • News
  • PPC Advertising & SEO
  • Uncategorized
  • Web Design, E-commerce, UX & Hosting

Contact Us

    Thank you!

    We really appreciate your enquiry. One of our marketing experts will be in touch shortly.In the meantime, if you have any questions or would like to send additional information, please email [email protected]

    contact form sent rocket animation
    Google Rating
    5.0
    Based on 11 reviews
    eclipse marketing
    eclipse marketing
    5.0
    Suzanne Hallworth
    Suzanne Hallworth
    10:48 28 Jan 20
    "Eclipse marketing have worked with Seddon Homes since the early 2000s, looking after all of our marketing requirements. This includes branding , signage and print through to our website , social media and digital marketing campaigns. They are without doubt a very passionate and talented team who combine imaginative marketing solutions with enthusiasm and hard work. The team clearly enjoy what they do and this is obvious in the work that they produce. I look forward to working with them for many years to come!"Suzanne M HallworthHead of Sales & Marketing
    Saskia Webster
    Saskia Webster
    09:40 17 Nov 19
    Eclipse Creative Consultants Ltd kindly agreed to produce a logo for the Mold Plastic Reduction group. They listened with care and responded quickly to our input. We are delighted with the logo. Thanks to all the team :)
    Liam Bradshaw
    Liam Bradshaw
    13:29 14 Nov 19
    Patrick Haycock
    Patrick Haycock
    17:22 11 Feb 19
    Eclipse have taken Barrowmore's website to the next level - I cannot recommend them highly enough!
    Julie Willis
    Julie Willis
    17:02 16 Jan 19
    The team at Eclipse have provided us with an excellent service for several years providing a full digital marketing service from updating our website to updating all of our social media platforms.
    Holly Youde
    Holly Youde
    19:42 10 Jan 19
    Eclipse have expertly guided us through a new website build, SEO, social media strategy and general marketing material requirements. They now intuitively know what we want - we are consistently complimented on our website and branding. We know we are not the easiest to work for but the team have professionally persevered resulting in a great working relationship that we hope will continue long term. Highly recommended!
    Peter Harrison
    Peter Harrison
    09:15 02 Dec 18
    Elliott Baird
    Elliott Baird
    10:36 19 Oct 18
    fantastic from the very start. We are constantly reminded how good our web site is from our customers feed back. always available on the phone to update any changes that we require. A big thank you to all at Eclipse.
    Emma Brown
    Emma Brown
    10:01 02 Aug 18
    I cannot recommend the team at Eclipse highly enough. Their creativity, professionalism and expertise is why we work with them time and time again.
    Kevin Redfern
    Kevin Redfern
    08:47 01 Aug 18
    Eclipse Creative Consultants have been fantastic to work with! Highly recommended!
    Craig Stanfield
    Craig Stanfield
    21:12 18 Sep 17
    See all reviewsWrite a review
    powered by Google
    Let's work together

    Call us on: 01244 347 545

    eclipse logo
    • Contact
    • Cookie Policy
    • Privacy Policy
    • Sitemap
    • Terms of Use

    © 2023 eclipse marketing.

    website proudly created by eclipse marketing.
    eclipse marketing is a trading style of Eclipse Creative Consultants Ltd.