As another year draws to a close we’ve been reflecting on how social media marketing has developed over the last year and what it will look like in the near future. From the way brands will interact with customers to the types of content that will dominate, these are our predictions for social media marketing in 2023.
AI will continue to grow in popularity
Love it or hate it, artificial intelligence isn’t going anywhere and we predict that in 2023, marketing using artificial intelligence will become the norm. Leveraging AI allows you to gain an in-depth insight into your customers and their online behaviour. And, if you understand your customers better, you can create personalised campaigns that offer direct solutions to their needs, in turn, increasing your profits.
Voice-based search will increase
As AI and chatbot technologies continue to advance, there will be an increase in voice-based searches. Voice-based search is predicted to play a key role in consumer interactions over the next year, with many consumers choosing to use voice-based search, rather than clicking through to a traditional search engine. With Google and Amazon making strides with their respective voice platforms, the use of voice-based search will become even more prominent.
Video content will continue to dominate
Video content has grown in popularity over the last few years and it will continue to be the most important content type across all social channels. However, before you start panicking about saving money for high-budget campaigns, it will actually be real-life, unpolished clips that will be attracting audiences in 2023. Instagram reels and TikTok videos are an example of how authentic video content can achieve great engagement.
Increased investment in micro-influencer marketing
The last few years have seen the introduction of influencer marketing. This type of marketing has taken the world by storm. It involves working with individuals with a social media following to promote your service or product. And, it’s no surprise that influencer marketing has become one of the most popular digital marketing forms because if you get it right it can provide a great return on investment. And, as brands have seen so much success with more established influencers, we predict that in 2023, there will be greater investment in micro-influencer marketing. They are credible, have niche audiences and give your direct access to your target market, what’s not to like?
As social media and digital marketing continue to evolve, it’s important to stay on top of current trends, but also be prepared for what is to come in the future. Whether you’re a fellow marketer, or you run your own business, we’re here to advise you on the latest and most effective strategies to help you grow your company.
If you’re looking to develop a social media strategy that will skyrocket your marketing, we’re only a click or call away. Take it to the next level in 2023, by calling us on 01244 347 545, or emailing us at [email protected].