3 Min Read As a full-service marketing agency we explore every avenue to help our clients increase their brand awareness, drive traffic and increase their revenue and that has been no different for The Insulated Panel Store.
We’ve worked closely with The Insulated Panel Store for a while now, and their product offering has gone from strength to strength and we wanted to make sure that the world heard about their brand new lineup of garden rooms.
Queue our team developing a relationship with one of the biggest DIY and construction channels on YouTube – Skill Builder.
The Brief
The client wanted to make an impact online and fast. The mission was to raise awareness among DIY enthusiasts, build trust in the product amongst their key buyer demographic and highlight the superior quality of their Garden Room range, and highlight the key USP that their garden rooms can be built in as little as one day.
The Plan
With our brief in hand, the digital team got to work, creating a robust PPC strategy to kickstart the campaign, whilst also reaching out to key influencers who we would like to collaborate with, and Skill Builder was at the top of the list.
Our priority was creating long-form content that showed how easy building a garden room manufactured by The Insulated Panel Store is, and this meant that YouTube was our preferred platform.
Our account management team reached out to Roger and the Skill Builder team and over the following couple of weeks, we had finalised the product that we’d be showcasing (a Grande garden room), as well as organised a location shoot.
The shoot
Although we’re a Chester-based agency, our priority is always making sure our clients receive the best levels of service and support, even if it means going to the ends of the earth for them (thankfully this time we only had to go to Colchester).
Working in tandem with Jodie and Emma from The Insulated Panel Store and Roger and Dylan from Skill Builder we battled through the Great British weather to create a unique piece of content that fit seamlessly on the Skill Builder channel, whilst providing The Insulated Panel Store with an in-depth piece of video content that can be utilised across a host of marketing materials on an ongoing basis.
The Results
The influencer campaign has proven a great success, providing our client with a dramatic increase in quality leads and enquiries, whilst also increasing awareness of their key products.
Here is the final video.
Snapshot of our success:
In the first week of the campaign:
- Website visitors – 4,088
- Avg session duration – 2:36
- YouTube Views – 75,200
- YouTube Likes – 1,600
- Facebook Views – 4,300
Want to harness the power of influencers for your brand or business?
If you’re looking to build brand awareness, increase traffic to your website and ultimately convert visitors into customers, then we can help you harness the vast potential of influencer marketing to do just that.
We’ve developed a network of influencers in a wide range of sectors, which ensures we can get your campaign up and running with minimal downtime, and ultimately ensuring you get the results you’re looking for.
If you’d like to discuss how we can help you with an influencer campaign or with any other marketing requirements, we’d love to help.
Get in touch today by completing the contact form below.
