6 Min Read According to a study conducted by Smart Insights, almost half of businesses carrying out marketing activities in 2024 are doing so without a strategy in place. Here at eclipse marketing, we’re on a mission to change that!
Our marketing consultants get to know your business, identifying key objectives to inform a robust strategy to grow your audience and build long-lasting relationships with your customers. We use data-driven insights to help you react and adapt to consumer demand quicker and better than ever before.
With access to our web, studio and digital teams, your consultant ensures your marketing activities are running smoothly, leaving you to concentrate on other aspects of your business. Working with eclipse is like having your very own in-house marketing department, without having to source and pay for multiple experts across various specialities.
Keep reading to discover how we can help you achieve your marketing goals in 2025 and beyond…
Web Design & Development
Prioritising user experience is non-negotiable in 2025. When visiting your website, users expect an intuitive and responsive design that allows them to complete their desired actions quickly and efficiently. If they become frustrated with the layout of your website or slow loading times, they will abandon your page and continue their journey elsewhere. To learn more about the importance of prioritising user experience in web design, read our previous blog here.
Our web team are experts in creating not only visually striking but functional websites that are ready and waiting for users whenever they choose to visit. With over 60% of global traffic coming from mobile devices, they take a mobile-first approach to ensure visitors have an enjoyable experience no matter what device they’re using.
Graphic Design
As attention spans continue to dwindle and markets become even more saturated, businesses need to find new ways to stand out in 2025. One way to achieve this is to swap out static graphics for animations to grab attention and enhance storytelling. Aiding consumer decision-making by making information easily digestible will be an important task for designers to ensure they get their businesses’ message across clearly and effectively.
As specialists in design, branding and print, our studio team has a track record of creating bold and engaging designs for a variety of clients across a range of industries. Take a look at their portfolio and see for yourself here. From logo design to campaign marketing materials, no job is too big or small. We pride ourselves on offering solutions that fit your budget and deadline every time.
Social Media
Short-form video is going nowhere in 2025 and you can no longer afford to avoid it when planning your social media content. Businesses must react quickly and adapt their content to reflect the latest trends in order to reap the rewards of grabbing attention and encouraging engagement. However, jumping on every trend isn’t a sustainable strategy. A blend of trending and evergreen content will ensure your profiles stand the test of time. As consumers continue to use social media to research places and products instead of search engines, evergreen content is a great way to get your content showing up in the search results.
Our content executives fully immerse themselves in your business to craft an organic social strategy that encapsulates your brand identity and speaks directly to your existing and potential audiences. We cover the full spectrum of social media management from setting up your profiles and optimising content for searchability to engaging with your audience and monitoring performance.
Pay Per Click (PPC)
When it comes to PPC, hyper-personalisation and niche audience targeting are in for 2025. As consumers become more selective, businesses must go beyond basic demographics and target unique interests, preferences and behaviours. However, with the threat of increased privacy regulations looming, tracking and analysing campaigns is set to become more difficult. Luckily, our PPC specialists are always one step ahead, constantly adapting their strategies to keep up with the latest trends and conform to the latest policies.
By utilising insights from your marketing activities, our PPC specialists craft customised campaigns across all major paid advertising channels targeting consumers in every aspect of the purchase journey. If your advertising efforts need a boost, or you’re yet to start any paid activity, we’ll ensure you’re making the most of your online opportunities.
Search Engine Optimisation (SEO)
If you’ve searched for anything on Google recently, you may have come across an AI overview atop the search engine results page (SERP). These are AI-generated answers to users’ search queries, composed of information from the top-ranking sources on the SERP. This addition has changed the layout of the SERP completely, therefore changing the goal of your SEO efforts. Establishing expertise, experience, authenticity and trust (EEAT) in your content is essential to work alongside the continued rise of AI in 2025. By reinforcing your business’s expertise with human experience, you instil authenticity and trust within your content that is valued by both users and search engines alike.
With the SEO landscape set to change significantly over the next year, our experts are continuously researching and adapting their strategies to keep your business ranking successfully. They won’t stop until you reach the top and will keep going to ensure you stay there. From an initial audit to identify key issues that are affecting performance, our SEO experts work alongside our content executives to employ a comprehensive strategy to enhance your SERP results.
In the ever-changing world of marketing, finding the right experts across a variety of specialities is essential to staying ahead of the competition. However, hiring and retaining a full marketing department is not a feasible option for some businesses. When you work with eclipse, you have access to our full range of specialists as and when you need them. To some of our clients, we are a one-stop shop for a new corporate identity, website or marketing audit, but to the majority, we are their marketing department.
Whether you need support on a one-off project or a comprehensive marketing strategy to achieve your goals for 2025, we’re here to help! Give us a call on 01244 347 545 or fill out our enquiry form, to discuss how we can be your cost-effective and all-in-one marketing solution.
