5 Min Read In today’s digital world, where attention spans are shortening and competition continues to grow, a strong online presence is essential to the success of your business. Whilst there are many elements that make up your online presence, at the core is your website, which plays a pivotal role in engaging users and converting them to loyal customers. To achieve this, your website should provide users with a positive experience to increase the likelihood of them arriving at your desired outcome. In this blog we will discuss the role of web design in enhancing user experience, focusing on its key components, why it should be your priority and how eclipse can help improve your website.
What is Web Design?
Web design is the practice of constructing the visual elements of a website into an aesthetically pleasing and functional format for users to interact with. At eclipse marketing, our web developers combine visually striking websites with robust backend systems to ensure your website is ready whenever your customers are.
Discover more here: https://www.eclipse-marketing.uk/services/web-design
What is User Experience?
User experience refers to the way in which a user interacts with a product or service, in this case a website, and how they feel about this interaction. Our web design and development team use an intuitive approach when designing your website, by assessing how users might be feeling at various stages.
Learn more here: https://www.eclipse-marketing.uk/services/user-experience-ux
The Key Components of User Experience in Web Design
Visual Appeal
Appearance is often the first deciding factor in whether a user continues their journey with your brand. If they do not find your website visually appealing, they are likely to go back to the results page or whatever platform they were on previously. However, visual appeal is not simply making each page as pretty as possible. By creating visual interest, you encourage users to explore your website further and guide them towards your call to actions.
Consistent Branding
The use of consistent branding elements throughout your website, including logos, fonts and colours, reinforces your brand identity, building trust and recognition among users. By maintaining consistency across each page of your website, you create a seamless and enjoyable journey for users, increasing their satisfaction and strengthening your online presence.
Ease of Navigation
When a user navigates your website, they want to find the information they’re looking for quickly and efficiently. If they are met with slow loading times, a confusing layout or buttons that don’t take them to where they expect to go or don’t perform the action they require, they are likely to abandon your website altogether and look elsewhere. Ease of navigation is essential to providing a positive experience. Fast response times, intuitive layouts and fully functional buttons allow users to fulfil their desires, increasing time spent on your website and engagement with your content.
Calls To Action
Although your desired outcome for every user who visits your website is to convert them to a customer, not every user will be in the purchase stage of their journey. By providing a selection of calls to action, you create a positive relationship between your brand and the user by allowing them to complete their journey on their terms. For example, if they aren’t ready to make a purchase, they may choose to sign up to your mailing list or follow you on social media.
Responsive Design
With the multitude of devices available to users to access your website on, responsive design is critical in the success of your website. By ensuring your website is optimally displayed across phones, tablets, laptops and desktops you will increase the reach of your website by making it accessible to all users.
Why Should User Experience be a Priority for Web Designers?
Any well-designed website will have been built with user experience in mind, by anticipating what users are looking for and providing them with the ability to complete their desired journey. Visual appeal, consistent branding, ease of navigation, calls to action and responsive design all go hand in hand to create an enjoyable experience for users, increasing their likelihood to convert and become loyal customers.
Websites that prioritise user experience are more likely to rank higher on the search engines results page as page speed and mobile-friendliness are significant markers of search engine optimisation. Search engines also rank websites on their ability to answer a user’s search query quickly and efficiently, making websites with a positive user experience stand out over those that don’t.
How Can eclipse Enhance User Experience on Your Website?
Our web designers are experts in building innovative and engaging websites to educate and excite users. By taking user experience into consideration from the get go, our team consistently creates websites that captivate new users and turn them into loyal customers, increasing the profitability of your website and the success of your business as a whole.
If you want a website that truly captures the essence of your business and showcases your products or services in an innovative way, whilst remaining cost-effective without compromising aesthetics or functionality, get in touch! As a full service marketing agency, we offer web design services for a variety of sectors. If your website is already up and running, our team can conduct a review and propose a plan to enhance user experience on your current website.
If you are looking for a web design agency then look no further. Give us a call on 01244347545 or fill out our enquiry form to book your consultation today!
