Your e-commerce website is where you sell your product or service, this is why it’s particularly important to build a responsive, innovative ecommerce website to capture the attention of the customer. At Eclipse our web design and development team are experts in building professional, entertaining and feature-rich e-commerce websites that will impress your customers. As important as your website is, it is equally if not more important to have excellent ecommerce marketing, after all your marketing efforts are what will attract customers to your website in the first place. So, here are 10 ways you can improve your e-commerce marketing.
Create a strategy
Before you start focusing on your marketing efforts, you need to create a strategy. This might sound fairly obvious but the best way to measure improvement is to create goals and define how you are going to achieve them.
A good e-commerce marketing strategy can help you grow your brand awareness, build customer loyalty and ultimately increase your online sales. It’s something we’ve been helping clients with for years, but as ecommerce exploded during the pandemic and the need to go digital with an ever-growing list of products and services across all sectors, it’s never been more important to have a strategy in place that will secure your growth for many years to come.
Social media marketing
Having a presence on social media is more important than ever, however, it’s important to get it right. You need to identify the right social media channels for your audience and create posts that are both informative and visually appealing.
We are experts in creating effective social media strategies, from setting up and optimising your social media profiles, to monitoring the success of your campaigns, we cover the full spectrum of social media activities.
For email marketing to be an effective e-commerce marketing activity it is not enough to simply compile a list of emails. Raising awareness of a new product, remarketing to people that have visited your site before as well as provoking action from people including those that have abandoned a purchase can all be done through email marketing.
A well-structured and creative email marketing campaign will allow your subscribers to learn more about your business and drive more traffic to your website and ultimately increase your conversion rate.
We recognise it can be difficult to know where to start when creating an email marketing campaign that your subscribers will actually be interested in, which is why we specialise in working with our clients and helping them to optimise their email marketing strategies to ensure that their email campaigns stand out against their competitors.
An effective content marketing strategy will make a real difference to your business, the content you create should be both engaging and relevant to your audience.
Gone are the days where content marketing was all about writing pages and pages of information about a product or service. Your customers want to see a mix of different content including blog posts, videos and newsletters.
Make sure to utilize your marketing budget by consulting with marketing experts and don’t be afraid to outsource work. Collaboration often gives birth to great content so don’t be afraid to mix it up.
Personalisation can be used as an effective tool within a marketing strategy to target a product or service towards potential customers based on the data that you have collected about their digital presence.
You can include personalisation in your marketing efforts in several ways including personalised email marketing campaigns, social media responses or location-based offers.
The key to making the most out of your marketing channels is to remain authentic and where possible be relatable. Tapping into human emotion has a proven track record of success and it’s what your audience craves no matter what sector you operate in.
Influencer marketing is a phenomenon that shows no sign of slowing down. It has grown massively over the last few years. Using influencers that are relevant to your product or service means it will be likely that your target audience will follow them. Influencers have built up communities of people that admire and trust them meaning it is easy for them to attract attention to your product or service through a recommendation or sponsored post.
Working with an influencer for the first time can be daunting, but if the research is carried out before you appoint one and you have the support of a team that has worked with influencers before, you’ll be halfway down the road to a successful campaign.
Affiliates are people or businesses that help sell your product or service online for a fee. They will generate interest in your products or services in a more traditional way than social media influencers, often using paid advertising, content marketing, and other means to drive traffic to their pages on your product or service.
Search Engine Optimisation
If you’ve put the time and money into ensuring that your content is engaging, you’re going to want to make sure your website is seen and your products and services can be discovered easily. That’s where Search Engine Optimisation (SEO) comes in.
It is so important to make sure your website is updated regularly with interesting and relevant content because it promotes a good user experience. Using keywords within your content will help you climb the search engine results page and with SEO providing one of the highest ROI e-commerce marketing strategies you can implement
Pay Per Click
As Google partners and Facebook partners, we know how effective PPC campaigns can be.
Utilising pay per click advertising across Facebook, Google, Twitter, LinkedIn and Amazon are extremely effective and easy to track and by incorporating PPC into your strategy you will benefit from increased awareness of your brand, generate new leads and ultimately increase sales of your products and services.
If you’re looking to level up your current PPC strategy or you’re looking to utilise pay per click for the first time we’d love to help. You can learn more about our PPC services by clicking here.
Testimonials and Case Studies
There are various ways you can incorporate testimonials into your marketing strategy, the most popular ways are to feature them on your social media or homepage. Testimonials are a simple, yet effective way to give your target audience a reason to either visit your website or if they’re already there, to keep exploring.
Using case studies will often strengthen the reliability of client testimonials. They allow you to highlight your successes and give potential customers an in-depth look at what they can expect if they choose to use your service or product, reaffirming trust within the customer and boosting your reputation with them in the process.
Want help with your e-commerce marketing?
We hope this blog has given you some ideas for how to up your e-commerce marketing game. If you need our help in implementing an effective e-commerce strategy, we’re only a click or call away. From developing an industry-leading e-commerce website, designing stunning creatives that capture the attention of your audience through to content that provides clear messaging, our team offer the full suite of marketing and web development services.
If you’d like our help, get in touch on 01244 347 545, or email us at [email protected].