Social media can be one of the most valuable assets in your digital marketing strategy if you’re using it correctly. However, with the constant change in algorithms and application updates, keeping up with best practices is easier said than done. Keep reading to discover our 5 top tips for increasing your social media presence in …
According to a study conducted by Smart Insights, almost half of businesses carrying out marketing activities in 2024 are doing so without a strategy in place. Here at eclipse marketing, we’re on a mission to change that! Our marketing consultants get to know your business, identifying key objectives to inform a robust strategy to grow …
Did you know that 60% of the world’s population is active on social media? These platforms have become an integral part of our daily lives, shaping how we connect, communicate, and consume information. Social media offers endless opportunities for businesses to reach and engage their audience. In today’s digital landscape, social media is no longer …
The rapid technological development of artificial intelligence (AI) is transforming the marketing industry, and whether you’re a fan or a sceptic, AI tools are swiftly emerging and seemingly here to stay. Many marketers feel that AI is a game-changer with benefits from enhanced content strategies to personalised customer experiences and data-driven insights. However, others feel …
