5 Min Read Social media can be one of the most valuable assets in your digital marketing strategy if you’re using it correctly. However, with the constant change in algorithms and application updates, keeping up with best practices is easier said than done. Keep reading to discover our 5 top tips for increasing your social media presence in 2025…
1) Optimise your content for search
With consumers now consulting social media when researching products and services, brands need to incorporate search engine optimisation into their social media strategy in 2025. A study conducted by Forbes found that almost a quarter of consumers use social media instead of search engines to ask questions, with 42% of Gen Z going straight to TikTok and Instagram to conduct their research.
To ensure your brand is showing up when consumers are searching for your product or service on social media, you need to optimise your profiles and content just like you do your website. Include keywords in your name and bio where possible, always add alt text to your images and subtitles to your videos and think of how users will search for your offering when writing your captions.
2) Create content that educates and entertains
Although we are seeing a rise in consumers turning to social media to research their next purchase, users don’t open up their favourite app in hopes to be sold to. They use social media to keep in touch with family and friends, stay in the know and have fun. Brands should strive to create content that educates and entertains in 2025 to seamlessly blend into users’ feeds and avoid interrupting their scroll with content they don’t want to see.
‘Edutaining’ content is usually posted in the form of trends, memes and pop culture references, sharing information about your brand, product or service in an easily digestible way. Keep up to date with trending topics and find ways to incorporate your brand into the conversation where possible. Remember, the intent behind this type of content is not to sell, but to educate viewers on your offering in an entertaining way.
3) Incorporate short-form video into your content plan
Whilst many predicted that 2024 would see long-form content return to the limelight, short-form video reigned supreme, with platforms and users embracing this style of content more than ever. Despite TikTok allowing users to make videos up to 60 minutes long, the average is still under 60 seconds and Head of Instagram, Adam Mosseri, confirmed that long-form content doesn’t align with his platform’s goals.
Social media users crave content that gets straight to the point and that’s exactly what social media platforms want to give them. A platform’s main goal is to keep its users engaged and scrolling for as long as possible, which is why they have trained their algorithms to prioritise content that does exactly that. Now, we’re not saying that simply by keeping your content short and sweet you’ll win over the algorithm (and your audience), but it’s a good place to start.
4) Be selective when it comes to trends
The speed in which trends rise and fall increased exponentially in 2024, leaving very little time for brands to consider the viability of a trend before jumping on it. Whilst it may seem like the most foolproof way to stay relevant on social media, brands that jump on every trend run the risk of irritating their audience and becoming lost in oversaturated content.
Being late to the party and contributing to trend fatigue is of course an outcome you’ll want to avoid, but taking the time to really think about whether a trend is worth including in your content strategy is non-negotiable in 2025. There’s no point in a user coming across a trend that is relevant to them to be met with content from brands that are irrelevant to them.
5) Optimise your content for each platform
Every social media platform is unique and users have different purposes for each of them, no one scrolls through LinkedIn for the same reason they scroll through TikTok. Whilst your goal for using each platform might be the same (to get your product or service in front of potential customers), the only way to achieve this is to tailor your content accordingly. By making your content native to the platform it’s being posted on you ensure your brand blends seamlessly into users’ feeds.
This doesn’t mean you need to create a completely different content plan for every platform, you just need to tweak your content to make sure it’s relevant and formatted correctly for each platform. For example, the same video can be shared on YouTube and TikTok, but whilst it can be uploaded in full to YouTube, you will need to resize and cut it up into smaller clips for TikTok.
By putting these 5 tips into practice your business will begin to see the benefits of an increased social media presence. However, if you’ve finished reading this blog knowing you and your team are at capacity, eclipse marketing is here to help! We have a tried and tested formula for social media marketing, which our content executives adapt to ensure your brand is operating the optimum strategy to share your product/service with an audience that is truly invested in your message.
For advice or a discussion about how we can ensure your business is making the most of social media, get in touch here.
