Are you looking for a way to reach your target audience and drive more customers to your business? If so, an effective pay-per-click (PPC) campaign could be the answer. A PPC campaign is a powerful advertising technique designed to increase visibility, reach more potential customers, generate leads and increase sales, but only if they’re done properly. Keep reading to find out our top tips for creating an effective strategy.
Define your goals
First and foremost, before you dive headfirst into creating your PPC campaign, it is important to set clear goals and objectives. Ask yourself why you are creating the campaign and what your ultimate goal is. Having a clear understanding of what you would like to achieve will help you make informed decisions that will drive positive results.
Get to know your audience
Another important factor to consider before setting up your campaign is who you are planning to target. Once you’re clear on your target audience, you’ll need to do some research, paying particular attention to their demographic data and online behaviour. This will help you get a better understanding of your target audience and what they’re looking for, allowing you to determine the type of keywords you should be targeting, and in turn, create more effective ads.
One of the most important aspects of a successful PPC campaign is to ensure that you are targeting the right keywords. To do this, you’ll need to complete keyword research to find the terms that your target audience is searching for to find a product or service like yours. It will also show you the search volume and competition levels for your keywords, allowing you to determine which ones to bid on. However, it is not enough to simply research your keywords and use the same ones for every campaign. You’ll need to update your list regularly to ensure that you’re using the most relevant keywords.
Optimise your campaign
Another important step to creating an effective PPC strategy is monitoring and optimising your campaign. This is important for several reasons. Firstly, it will allow you to identify and address any issues as they arise. It will also help you identify your best-performing ads and keywords so you can re-invest your PPC budget in those ads and keywords.
Develop a remarketing strategy
Finally, to create the ultimate PPC strategy, you should set up a remarketing campaign. A remarketing strategy allows you to re-target customers who have visited your website but did not convert. By targeting these website visitors through retargeting ads, you can encourage visitors who left without purchasing to return to your website and complete the purchase.
Looking to create an effective PPC campaign?
Whether you’re looking to create your very first PPC campaign, or, you’re interested to find out how your current strategy stacks up against the competition, we can help. We have been awarded Google Partner Agency and Meta Business Partner status at eclipse marketing which means our PPC account strategists are certified and you can be confident that our accounts are optimised to the standards required by the platforms. And, there’s no better time to up your PPC game as we’re currently offering a free Audit worth £520.