A report from Unilever states that over 33% of consumers prefer to purchase from brands that are doing some kind of societal or environmental good. So, if you can provide eco friendly promotional products, then it stands to suggest that you’ll attract more customers. Here’s how to do it.
What makes a product eco-friendly?
The first step to going green is to understand what that really means. So, what exactly makes a product eco-friendly?
In terms of material sourcing, an eco-friendly product can be made from recycled materials, natural ingredients, or sustainable origins. For example, you can class bamboo drinking cups as eco-friendly because they are made from plants; a naturally occurring material. Likewise, things such as sweets that contain 100% natural and organic ingredients can bear the eco-friendly label due to the lack of pesticides and other chemicals in their production process.
You can also consider a product as eco-friendly if it is made in a way that minimises its negative environmental impact. This could include products such as organic eggs, renewable energy, or ‘slow fashion’ (the opposite of fast fashion). This even stretches into the packaging of your products. After all, what’s the point of investing in green products if you’re just going to send them out in disposable wrapping?
Grab attention with eco-friendly promotional products
Now you know what constitutes as a green product, it’s time to think about how you can make the switch. Eco-friendly promotional products are always a big hit with conscious consumers – especially millennials – and so they’re a great way of drawing attention in a crowded business environment.
Invest in a few useful, sustainable products to give away at your next promotional event or meetup. This is a guaranteed way to get people talking about your brand. What’s more, the ‘green label’ that this sticks on your company will automatically get people thinking of your brand in a positive light. And this is before they even use your product or service! That’s something you can’t ignore.
‘But what products do we buy?!’, we hear you cry. Well, here are a few ideas to get you started.
Fun and eco-friendly promotional products
Everybody likes a hot drink. So, a good idea for a promotional product would be to get a lot of reusable, recycled takeaway cups with your logo on them to hand out to potential customers.
Pens are a thing that you always need on hand. If you can supply a ton of recycled, refillable pens at your promo stand, we can almost guarantee that people will take them.
The perfect pairing for your pens. Notebooks are such a simple promotional product, and you can eco-fy them in many ways – recycled paper, natural dyes, non-bleached paper, cold press vs hot press paper… you get the idea.
Extra points if you made these from organic materials! Canvas bags are so on trend right now and their functionality will make people actually want to use them. That’s free marketing for you since other members of the public will see your logo/branding on the bag.
Who could turn down sweets? Free food is a fantastic way to stir up interest in your brand (at least for a few minutes!) and give you the opportunity to have a chat and really sell the company to the consumer as they munch away. The key to this one is to purchase biodegradable packaging.
Did you like our tips on sourcing eco friendly promotional products?
Going green could be the competitive edge that your company needs in the hustle and bustle of a promotional campaign. Consumers are more environmentally aware than ever before, so providing them with sustainable merchandise is the best way to get their attention.
If you’re struggling to think of ways to incorporate a promotional event strategy into your business efforts, then why not give us a call? Our PR services can provide you with a wealth of information on planning and executing promotional events. We can even help you source products for the occasion.
Call us on 01244 347 545 or send us an email at [email protected] and one of the team will get back to you as soon as possible. We can’t wait to hear from you.