It’s here the blog you’ve been waiting for. We may be slightly late to the party, but we promise our marketing trends for 2022 are worth waiting for. Break out the popcorn and buckle up. Here is what is going to help catapult your business over the next 12 months.
AR, VR and AI will continue to grow – Get ready to join the Metaverse
With Meta making strides within the world of VR and an ever-increasing number of businesses adopting the latest technologies, there is no doubt that there is an incredible scope for progression when it comes to AR, VR and utilising AI to give your clients and customers new and innovative experiences. We’ve already helped clients embrace the technology and provide new and exciting ways for clients to engage with their customers.
With the launch of the Oculus Quest 2, a new headset from PlayStation just around the corner and the rumoured release of an Apple VR headset, VR is alive and well and early adopters have a great opportunity to make an impact with their customers.
AR aka augmented reality is a technology that blurs the line between the digital and real worlds. Snapchat and Instagram filters are a perfect example of how AR can be used to add personality, key messaging and more to your social media campaigns, whilst games like Pokemon Go utilise the technology to bring thousands of customers together.
Artificial Intelligence is the science and engineering of making intelligent machines, especially smart computers. AI is typically implemented in the form of software or hardware that has been designed to “learn” from data or interactions with people and make decisions on its own based on outcomes.
Augmented reality and artificial intelligence will continue to grow in 2022. As technology becomes more accessible and affordable, companies will increasingly look towards augmented reality and virtual reality technology as a way to reach their consumers with ease.
Short form Video will become more wide spread
Instagram has pivoted completely in order to combat the rise of TikTok, placing more focus on Instagram Reels and video content, and declaring they are no longer just a photo sharing platform.
Needless to say, if you and your business want to compete online you will need to embrace short form video sooner rather than later if you want your business to be the next star on people’s FYP pages.
Thankfully we’ve been creating short-form videos for clients for the last few years and we’re excited to help brands make the most of this ever-expanding media form.
SEO will be a key priority for marketers
Google and other search engines are more sophisticated than ever, and as marketers, we need to ensure that we are making SEO a key priority in 2022 so that our websites and content can be easily found. Search engines are always changing their algorithms and refining their ranking processes to make sure the internet is relevant and useful to the you and me, however, to be successful, you don’t just have to keep up with the times, you have to pre-empt what’s coming next and optimising your website for voice search is going to be essential in the coming months and years as more and more of us ditch the keyboard.
Infographics will continue to rise in popularity
They say a picture paints a thousand words, but what if you married those 1,000 words with an infographic? It’s a recipe for success that can’t be ignored.
Infographics have been gaining popularity as Pinterest and Instagram take hold of users attention, however, the fun doesn’t stop on those platforms. Our team currently marry the classic infographic style with video content and animations to make long-form animated infographics and we’ve been seeing some excellent results. We think this is going to be an ever-increasing trend throughout this year as we all aim to satisfy our appetite for new types of content.
Everyone will have come across an influencer at some point, whether it’s Kim Kardashian or your favourite football player, large scale campaigns utilise global stars to excellent effect, but that trend isn’t sustainable for everyone.
As businesses look to maximise their budgets whilst still reaching their core audience, micro-influencers will have a key role to play. Backed with a comprehensive marketing strategy, micro-influencers could help catapult your business in 2022.
Let’s work together
2022 is going to be an exciting year for all of us with lots of opportunities for businesses around the world. We’ve outlined some of the things that we think will make the difference online over the next few months, but what do you think might happen? If you’re looking to take your marketing strategy to the next level we’re only a click or call away. Get in touch on 01244 347 545, or email us at [email protected]