After starting life as a small engineering and contracting business in 1965, Kingspan has grown to employ 11,000 employees across 5 continents citing innovation as its driving force.
Tired of sharing the usual marketing materials with visitors to their stand at trade shows, Kingspan wanted to be a step ahead of the competition and place themselves at the forefront of technology within the sector by bringing their products and services to life at trade shows and exhibitions.
Our team created a bespoke AR experience, displaying Kingspan’s Kooltherm Pipe Insulation and KoolDuct System in augmented reality via mobile devices (iPad and mobile phone) to increase engagement at the stand.
The interactive AR experience also utilised ‘extended tracking’ in order to ensure that space wasn’t an issue for potential clients visiting the stand to be able to have the full AR experience.
Design & Print
As part of Kingspan’s AR experience, our team also ensured that the experience was supported with a full range of print media including large format poster displays that enabled the AR experience to initiate.
The eclipse marketing design team also created a range of takeaway printed media designed to drive leads and encourage enquiries after each event.