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How we became web design specialists and how our clients benefit

Home > Blog > How we became web design specialists and how our clients benefit

How we became web design specialists and how our clients benefit

7th August, 2020

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Whether you are a web design specialist or any other type of expert, according to best selling author Malcolm Gladwell it will take you approximately 10,000 hours to become a specialist in your field.

If that is the case, then we can all agree that it takes dedication and a will to succeed and an ability to produce excellence time and time again before you can be classed as a master of your craft.

Thankfully our web design specialists here at our Chester HQ have been meeting this brief since the first website we built in 2000. Nearly 20 years later we are still producing market-leading website for clients across a wide variety of sectors.

You can see how far web development has come by checking out our website and over 458 billion other web pages using Wayback Machine – try it out here.

But how did we get to the point where we are now considered web design specialists by both our clients and fellow members of the industry?

Rest assured that the 10,000 hours recommended by Malcolm Gladwell are a drop in the ocean compared to our team’s odyssey to achieve web design greatness and we continue to learn new things every day, thanks to the fast-paced environment of web development.

However, in this blog post, we’ll share some of the factors that have played a key role in our team’s web design education, which has helped ensure we are ideally placed to offer our clients an unrivalled service, both in Chester and beyond.

A wealth of web design experience

Becoming a web design expert hasn’t happened overnight, it’s taken years of hard work and a lot of experimentation and dedication.

Over the past three decades, our team have honed their skills, working on innovative solutions for a range of sectors including property development, legal services, leisure and tourism, retail, manufacturing and construction to name a few.

Working across such a wide variety of sectors has not only helped our team develop their skills, but it’s also enabled our team to quickly adapt and provide excellent solutions for clients both old and new no matter what sector they operate in, something which is visible from our portfolio of past projects.

Web design experts build websites that look amazing and work flawlessly

Whether it’s a one-page design for a particular product or service or a full-scale complex multi-page website for your business, it’s essential that a website both looks great and functions without a hitch. 

Over several years we have assembled some of the industry’s best and brightest individual talents, from front end developers to coding masters, think of us as The Avengers of the web design world, but bear in mind even The Avengers had an origin story before they achieved greatness.

Our web design team have travelled many paths to get to the expert level they operate at today, from graduating from university or completing countless tutorials to building a repertoire of skills that only comes with daily experience, web design is a part of who our team are, it’s where their passion lies and it shows in the way that each website they build both looks and feels to use.

Clear development processes make expert web designers

Over 30 years our working processes have developed and improved on a consistent basis across our whole range of services, none more so than our web design and development processes.

The sign of an expert in their field is the ability to complete complex tasks and make it look effortless, and thanks to the clear structure of our workflow our team are able to design, construct and maintain websites no matter how complex their functionality may be in an efficient way, helping our clients to maximise their budgets.

This coupled with the team’s ability to adapt to client requests on the fly, has helped separate our web design team from their peers and it’s the reason so many of our clients have recommended us.

Thanks to a clear way of working, our Chester based web design team are able to spot potential pitfalls much faster than less experienced web designers, enabling them to combat them sooner and ensure our clients have a consistent and strong presence online.

Always on top of technology

Becoming an expert in web design is one thing, however, maintaining the high level of expertise that our team has developed is no mean feat in an ever-changing online landscape.

From WordPress to Magento and from Django to JIRA, our team are always learning, always developing and always ensuring that the websites they design and build are at the forefront of technology.

The eclipse marketing web design team are always actively looking for the next big thing, attending webinars, workshops and scouring the internet in order to glean as much knowledge as possible to ensure they capitalise on new technologies, which in turn ensures our clients’ web presence stays ahead of the competition.

We cut the web design jargon

Another true sign of an expert is the ability to effectively communicate complex issues in understandable terms.

Our web team understand that not everyone is a web design guru, which is why they’ve developed a specialism in explaining the highly complex nature of web design in terms that even the less digital-savvy person can understand and appreciate.

They also effectively communicate the web design process with the rest of the eclipse marketing team, enabling all departments to come together to ensure the design, content and UX create one cohesive website that both our clients and their customers love.

Collaboration is key

At eclipse marketing, we’ve worked hard to develop a collaborative culture.

From the layout of our offices to the digital collaboration tools we use, both our web design team in Chester and our team as a whole are always sharing new ideas and their expertise, which in turn sees our clients benefit from thanks to the continuous introduction of unique and innovative ideas.

Our digital marketing, web design team and graphic designers all work on projects in a fluid way enabling fresh ideas to come to the forefront and the best possible solution to be provided to our clients.

Becoming a web design expert in Chester

If you’re a business or individual looking for help from an expert team that can help you realise your online vision, our web development specialists are here for you.

Just give us a call or complete our online enquiry form and let’s start your road to digital domination together.

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