3 Min Read There’s some exciting news from Facebook as they launch Facebook Shops!
Well isn’t this exciting?! Facebook has announced its new online retail space called ‘Shops’.
The new platform has been designed for small businesses to set up an online store for free on Facebook and Instagram – the two biggest social media platforms in the world, meaning your products could be in front of new customers sooner than you think!
With Facebook Shops, businesses will be able to create and customise a page to showcase their products.
This really couldn’t have come at a better time as businesses have had to close their doors and move online as a result of the coronavirus pandemic.
The UK saw the feature begin rollout on Tuesday and Facebook say this tool means that; “any seller no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them”.
Facebook has already been a lifeline during the pandemic for both sellers and buyers – whether it be checking the availability of kerbside pickup or delivery or informing customers of changes to retail operations.
This new feature will undoubtedly get businesses excited as they’ll now be able to give their customers the option to make a purchase there and then.
Customers will be able to find ‘Facebook Shop’ pages on a business’s Facebook page or Instagram profile.
It has also been confirmed that users will be able to view items and make purchases from within the firm’s messaging platforms WhatsApp, Messenger and Instagram Direct in the future.
“Right now, many small businesses are struggling, and with stores closing, more are looking to bring their business online,” Facebook said.
“Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers.”
“That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.”
There is also a loyalty scheme in the pipeline and a unique feature that allows product tags with live videos allowing customers to buy directly while watching. Wow!
As a Facebook Marketing Partner, we have a reputation for producing effective Facebook advertising campaigns that have brought excellent returns on investment for our clients.
If you have a Facebook Shop and would like to know how drive quality traffic and sales then we would love to help.
Likewise if you are looking to set up your Facebook Shop, we’re here to help!
With a dedicated, expert social media team working across multiple industries, you can be assured of receiving highly efficient, consistent campaign management services supported by detailed reporting.
Sound good? Get in touch with our Facebook whizzes today for a free consultation.
