As a small business owner, you likely have a tight budget for your website. However, that doesn’t mean you have to compromise the quality of your site. Here are some cost effective web solutions for small businesses just like yours.
Responsive design
Responsive design means that your website’s design will intuitively respond to the device through which it is accessed. In other words, the layout will be different on desktop when compared to mobile, and mobile will be different from tablet, etc. This way of designing your website will allow you to cut back on overall coding time since your web developer won’t have to create a number of completely different codes for each device.
One page navigation
One page navigation relies on anchor links to pull the user to a specific point on a page. This is incredibly useful for cost-effective web design, as you can essentially have all your services on one page. Though limited in terms of SEO, this is still a great option for businesses who specialise in one type of product/service, such as restaurants or florists.
A blog
You knew it was coming. A blog is a must-have nowadays, although what’s important is to update it regularly with fresh, new content. The real cost with blogging is your time. However, once you get the hang of writing for an audience, you’ll be able to see the value in it and how it can help to effectively bring in new customers.
Mobile first
Google lately announced that it will now be ranking websites through their mobile usability over their desktop usability. This is a complete flip from the way that most websites were originally designed, so it’s a pretty big deal if you’re only just now considering having a website built – essentially, you have an advantage.
Chatbots/live chat
Having your own custom chatbot to filter out potential leads, or a live chat feature to give customers more information, can have a hugely positive impact on your sales. The features themselves are simple to set up and install on your website. They’re also quite affordable if you only need basic functionality.
Need a new website for your small business?
At eclipse marketing, we have extensive knowledge in building websites from the bottom up. Whatever you require, our talented team of web designers is sure to know the web solutions to fit your needs and budget.
Get in touch on 01244 347 545 or send us an email at [email protected] and one of the team will get back to you as soon as possible.
