3 Min Read In recent years, TikTok has taken the world by storm, quickly becoming one of the most popular social media platforms. But what many people don’t realise is that TikTok is more than just a platform for creating and sharing short videos. With its powerful search engine capabilities, it is quickly becoming a go-to source of information for millions of users. In fact, it is predicted that TikTok could soon become the biggest search engine on the planet, surpassing even Google. So what does this mean for the future of marketing? Let’s find out…
Understanding Tiktok’s audience and demographics
Before you even begin looking at a TikTok strategy, you’ll need to understand the demographic of the people regularly using the platform. This will not only determine if Tiktok will work for you and your business but you’ll get an idea of what type of content you should produce to attract your audience.
TikTok’s audience is predominantly made up of Gen Z and younger Millennials. According to recent statistics, 60% of TikTok’s users are between the ages of 16 and 24, making it an ideal platform for brands that want to reach a younger demographic. As well as this, TikTok also has a global reach with users from over 150 countries meaning if you utilise the platform well, you can reach a diverse audience.
How to create content that resonates with your audience
Of course, creating great TikTok content is easier said than done. To be successful on the platform, brands need to be creative, authentic, and in tune with their audience’s interests and preferences.
To develop a content strategy that aligns with your audience’s interests, you need to create a content calendar that outlines the topics you plan to cover and when you plan to publish them. Your content calendar should include a mix of content types, such as how-to guides, product demos, and behind-the-scenes footage. You should always keep your audience in mind. What do they want to see? What will they find valuable? By creating content that meets their needs, you can build a loyal following and establish yourself as an authority in your niche.
TikTok as a search engine
Perhaps the most interesting aspect of TikTok’s rise is the growth of users utilising it as a search engine. In recent years, the platform has invested heavily in its search capabilities, using machine learning algorithms to analyze user behaviour and deliver more relevant results. This has led to a surge in the number of users who are turning to TikTok as a source of information and inspiration. This presents a huge opportunity for brands and businesses looking to reach new audiences and build their online presence.
Are you looking to incorporate TikTok as a part of your marketing strategy?
If you’d like to incorporate TikTok into your marketing strategy, we can help. We have a tried and tested formula to kickstart your social media efforts, capitalising on short-term wins, all the while planning ahead to ensure your business or brand has the perfect platforms to share your products and services with an audience that is truly invested in your message.
So, if you’re ready to take your TikTok marketing to the next level, call us on 01244 347 545 or fill out our simple enquiry form and one of our social media experts will be in touch.
