• eclipse-logo-headerHome
  • Home
  • About
    • Team
  • Services
    • marketing-600×340-1Marketing
      • Content Marketing Services
      • Your Email Marketing Experts
      • Influencer Marketing Agency
      • Marketing Consultancy
      • Marketing Consultancy & PR
      • Public Relations (PR)
      • Social Media
      • Video and Animation Production Agency
    • websites-600×340-1Websites
      • E-commerce
      • Hosting
      • User Experience (UX)
      • Web Design & Development
    • ppc-seo-600×340-1Pay Per Click & SEO
      • Amazon Ads
      • Free PPC Audit
      • Facebook Ads
      • Google Ads Agency
      • SEO
    • graphic-design-600×340-1Graphic Design
      • Branding Agency in Chester
      • Graphic Design
      • Print
  • Portfolio
  • Blog
  • Contact
  • Careers
The TikTok Takeover: What does it mean for the future of marketing?

Home > Blog > The TikTok Takeover: What does it mean for the future of marketing?

The TikTok Takeover: What does it mean for the future of marketing?

5th April, 2023

icon timer 3 Min Read

In recent years, TikTok has taken the world by storm, quickly becoming one of the most popular social media platforms. But what many people don’t realise is that TikTok is more than just a platform for creating and sharing short videos. With its powerful search engine capabilities, it is quickly becoming a go-to source of information for millions of users. In fact, it is predicted that TikTok could soon become the biggest search engine on the planet, surpassing even Google. So what does this mean for the future of marketing? Let’s find out…

Understanding Tiktok’s audience and demographics

Before you even begin looking at a TikTok strategy, you’ll need to understand the demographic of the people regularly using the platform. This will not only determine if Tiktok will work for you and your business but you’ll get an idea of what type of content you should produce to attract your audience. 

TikTok’s audience is predominantly made up of Gen Z and younger Millennials. According to recent statistics, 60% of TikTok’s users are between the ages of 16 and 24, making it an ideal platform for brands that want to reach a younger demographic. As well as this, TikTok also has a global reach with users from over 150 countries meaning if you utilise the platform well, you can reach a diverse audience.

How to create content that resonates with your audience

Of course, creating great TikTok content is easier said than done. To be successful on the platform, brands need to be creative, authentic, and in tune with their audience’s interests and preferences. 

To develop a content strategy that aligns with your audience’s interests, you need to create a content calendar that outlines the topics you plan to cover and when you plan to publish them. Your content calendar should include a mix of content types, such as how-to guides, product demos, and behind-the-scenes footage. You should always keep your audience in mind. What do they want to see? What will they find valuable? By creating content that meets their needs, you can build a loyal following and establish yourself as an authority in your niche.

TikTok as a search engine 

Perhaps the most interesting aspect of TikTok’s rise is the growth of users utilising it as a search engine.  In recent years, the platform has invested heavily in its search capabilities, using machine learning algorithms to analyze user behaviour and deliver more relevant results. This has led to a surge in the number of users who are turning to TikTok as a source of information and inspiration. This presents a huge opportunity for brands and businesses looking to reach new audiences and build their online presence.

Are you looking to incorporate TikTok as a part of your marketing strategy? 

If you’d like to incorporate TikTok into your marketing strategy, we can help. We have a tried and tested formula to kickstart your social media efforts, capitalising on short-term wins, all the while planning ahead to ensure your business or brand has the perfect platforms to share your products and services with an audience that is truly invested in your message.

So, if you’re ready to take your TikTok marketing to the next level, call us on 01244 347 545 or fill out our simple enquiry form and one of our social media experts will be in touch.

digital marketing agency

Related Posts

5 Ways to Increase Your Social Media Presence in 2025

8th January, 2025

Are You Equipped to Achieve Your 2025 Marketing Goals?

Are You Equipped to Achieve Your 2025 Marketing Goals?

23rd December, 2024

Driving sales in a digital world: The role of social media in shopping

9th October, 2023

Navigating the AI Frontier in Marketing: Balancing Benefits and Challenges

16th August, 2023

Monthly Roundup: The Top Digital Marketing Updates in July

3rd August, 2023

Popular Posts

  • The team is growing at eclipse marketing blog post cover image The team is growing at eclipse marketing
  • RIP Will
  • Why Consider Video Content for your Website
  • Facebook Reels are here!
  • We achieved 75,000 video views for our client: here’s how

Recent Posts

  • Eclipse Marketing Enjoy a Positive Start to 2025
  • 5 Ways to Increase Your Social Media Presence in 2025
  • Are You Equipped to Achieve Your 2025 Marketing Goals?
  • The Role of Web Design in Enhancing User Experience
  • Creating a Google Ads Strategy: Top Tips to Improve Performance

Categories

  • App Development, AR /VR /MR
  • Content, Video, Social & Email Marketing
  • Graphic Design, Branding & Print
  • Marketing Consultancy & PR
  • News
  • PPC Advertising & SEO
  • Uncategorized
  • Web Design, E-commerce, UX & Hosting

Contact Us

    Thank you!

    We really appreciate your enquiry. One of our marketing experts will be in touch shortly.In the meantime, if you have any questions or would like to send additional information, please email [email protected]

    contact form sent rocket animation
    Google Rating
    5.0
    Based on 11 reviews
    eclipse marketing
    eclipse marketing
    5.0
    Suzanne Hallworth
    Suzanne Hallworth
    10:48 28 Jan 20
    "Eclipse marketing have worked with Seddon Homes since the early 2000s, looking after all of our marketing requirements. This includes branding , signage and print through to our website , social media and digital marketing campaigns. They are without doubt a very passionate and talented team who combine imaginative marketing solutions with enthusiasm and hard work. The team clearly enjoy what they do and this is obvious in the work that they produce. I look forward to working with them for many years to come!"Suzanne M HallworthHead of Sales & Marketing
    Saskia Webster
    Saskia Webster
    09:40 17 Nov 19
    Eclipse Creative Consultants Ltd kindly agreed to produce a logo for the Mold Plastic Reduction group. They listened with care and responded quickly to our input. We are delighted with the logo. Thanks to all the team :)
    Liam Bradshaw
    Liam Bradshaw
    13:29 14 Nov 19
    Patrick Haycock
    Patrick Haycock
    17:22 11 Feb 19
    Eclipse have taken Barrowmore's website to the next level - I cannot recommend them highly enough!
    Julie Willis
    Julie Willis
    17:02 16 Jan 19
    The team at Eclipse have provided us with an excellent service for several years providing a full digital marketing service from updating our website to updating all of our social media platforms.
    Holly Youde
    Holly Youde
    19:42 10 Jan 19
    Eclipse have expertly guided us through a new website build, SEO, social media strategy and general marketing material requirements. They now intuitively know what we want - we are consistently complimented on our website and branding. We know we are not the easiest to work for but the team have professionally persevered resulting in a great working relationship that we hope will continue long term. Highly recommended!
    Peter Harrison
    Peter Harrison
    09:15 02 Dec 18
    Elliott Baird
    Elliott Baird
    10:36 19 Oct 18
    fantastic from the very start. We are constantly reminded how good our web site is from our customers feed back. always available on the phone to update any changes that we require. A big thank you to all at Eclipse.
    Emma Brown
    Emma Brown
    10:01 02 Aug 18
    I cannot recommend the team at Eclipse highly enough. Their creativity, professionalism and expertise is why we work with them time and time again.
    Kevin Redfern
    Kevin Redfern
    08:47 01 Aug 18
    Eclipse Creative Consultants have been fantastic to work with! Highly recommended!
    Craig Stanfield
    Craig Stanfield
    21:12 18 Sep 17
    See all reviewsWrite a review
    powered by Google
    Let's work together

    Call us on: 01244 347 545

    3 Hilliards Court
    Chester Business Park
    Chester
    Cheshire
    CH4 9QP
    • Contact
    • Cookie Policy
    • Privacy Policy
    • Sitemap
    • Terms of Use

    © 2025 eclipse marketing.

    website proudly created by eclipse marketing.
    eclipse marketing is a trading style of Eclipse Creative Consultants Ltd.