The world of social media is ever-changing, and so are the updates from each of the top social media platforms. There are new updates and features every week, and it’s hard to keep up! Thankfully, we’ve made it easier by highlighting the updates from each social media platform in one place. From new features to algorithm changes, this blog is a monthly roundup of all of the top marketing updates in April.
Instagram Expands Live Testing of 90 Second Reels
At the beginning of April, we saw Instagram allow more users to create 90-second reels. The expansion reel testing has fuelled speculation that Instagram is looking to push for more compact video content, creating a full-screen, immersive, TikTok-like feed. If you want to get involved in the test, you’ll need to download the Instagram app’s beta version.
Instagram updated its ranking algorithm
To improve user engagement, Instagram has updated its algorithm. The update focused on improving the relevance and popularity of your content, which could impact your reach and engagement because whilst it is going to highlight the posts that people are actually reacting to, however, it does mean that your best posts may not make it to the top anymore.
The algorithm change is also designed to reduce the amount of spam and inappropriate content that appears in users’ feeds. Instagram is also focusing on the increased visibility of videos to help boost engagement. In addition to this, the platform is adding an option for hashtags that should help streamline the process of creating and scheduling content.
Snapchat Unveils Drone Camera, Advanced AR Tools and New Commerce Integrations at Partner Summit
Snapchat has launched two new tools at its Partner Summit. The first is a drone camera that lets you capture 360-degree aerial footage. This can help you create a more immersive and engaging experience with your followers, while the second tool is an advanced AR tool that lets you add virtual objects to photos. The AR tool can be used with a wide range of things including food, makeup, pets and more. Snapchat also announced new commerce integrations including Shopify, Ticketmaster and Uber. This will help you create Snap Ads that allow you to take advantage of these partners’ features.
Twitter tested Edit Tweet feature
Twitter is currently testing a feature that lets users edit a tweet before sending it out. This would allow you to edit your tweet’s length, add a new URL, or edit a typo. The new feature is only available to a few users at the moment, but it will eventually be rolled out to all users. Twitter has already tested this feature at an enterprise level, which was deemed to have a positive impact on user engagement. If you’re a Twitter user, you might want to keep an eye on your profile and see if this feature shows up in your account anytime soon.
LinkedIn added new profile links and newsletter options
LinkedIn made it easier for marketers to track their campaigns with new campaign tracking links. And now, you can send newsletter campaigns to specific lists on the network, which is a great way to keep your followers engaged.
You may have noticed that LinkedIn recently updated its profile design. Now, you can link to external websites like your blog or social media profiles. This can help boost your presence on external sites and make it easier for potential employers and clients to find you. LinkedIn also recently launched a new newsletter option that lets you create custom emails for your followers. This can help boost your presence on LinkedIn by driving people to your profile to learn more about you.
As marketers, it’s important to stay on top of the latest social media updates and trends to adopt the most effective strategies. From Instagram’s new features to Twitter’s testing of a live editing feature, there’s a lot to take in here. Be sure to follow along and tap into these updates to make your online presence even stronger.
If you’re looking to develop an effective social media strategy, we’re only a click or call away. Get in touch on 01244 347 545, or email us at [email protected].