2 Min Read Is your PPC campaign generating a low return on investment or are you struggling to measure the impact?
As a Google-Certified and Facebook Partner, eclipse marketing team have a wealth of experience in planning, implementing and delivering successful campaigns across a range of platforms.
Our PPC audit reviews and assesses the performance of your paid advertising account on all applicable platforms. We provide actionable recommendations for improving your account’s overall performance, as well as individual ad campaigns, ad groups, and budgets.
What is a PPC campaign audit?
A PPC audit is a thorough analysis of all campaigns on a range of platforms including Google, Facebook and Amazon. It is an effective way to dig into your PPC account and discover specific areas that need improvement. For all businesses it is essential a PPC audit is undertaken every few months to ensure opportunities can be capitalised on.
Why get a PPC campaign audit?
Depending on your current campaigns and platforms being used, your pay-per-click audit will include a range of recommendations including:
Performance analysis: cost per click (CPC), click through rate (CTR) and return on investment (ROI)
Keyword analysis: missing relevant keywords, negative keyword lists and search query review
Landing page relevance: audit of landing page, call to action (CTA) and page links
Ad optimisation: ad extensions, variety of ad types and ad scheduling
Bidding and placements: identify missed opportunities, bidding value, optimise placements across platforms
Tracking results: google analytics and conversion tracking
A team of experts at your fingertips
- We are a google and facebook certified agency with a team of accredited PPC specialists.
- With one dedicated, expert social team working across multiple industries, you can be assured of receiving highly efficient, consistent campaign management services supported by detailed reporting.
- We focus on making your ad accounts experience more engaging, exciting and effective, increasing the quality of your traffic while reducing your costs.
Arrange your free PPC audit today
Fill out our online contact form or If you’d like to have a chat about what we can do for you, give us a call on 01244 347 545 or send us an email at [email protected] and one of the team will get back to you as soon as possible. We can’t wait to hear from you!
