With Christmas quickly approaching, many businesses are already well into their seasonal marketing campaigns. However, if you’re not there just yet, here are some Christmas marketing ideas that work well no matter what industry you’re in.
Remember key dates
‘Christmas’ is a relatively long holiday in terms of how shoppers prepare for it. In fact, the vast majority of people kick-start their Christmas shopping in October! This means that you’ll already want to be pushing your Christmas messages, or if not now, then pretty much as soon as Halloween is over.
Once the festive season commences, you also have the key dates of Black Friday and Cyber Monday. These tend to fall in very late November/very early December, so make sure you’re prepared to funnel these users at the right time to make the most of the crowds. Utilise all your channels to make people aware of your seasonal sales.
Festive site design
We’re not saying that you have to completely overhaul your site, but it is worth adding a festive touch to its design over the holidays. If your company is more formal, you can simply opt for a few snowflakes here and there. More playful brands can go all out and include animation, clickable elements, mini games and so on. It’s the little things that make all the difference.
Kick start your Christmas marketing with a charitable giveaway on social media – ‘tis the season of giving, after all!
Not only will it make somebody’s Christmas extra special, but you’ll also be able to funnel the entries into whatever part of your digital presence that you’re looking to promote. For example, you could opt to build your newsletter list by asking people to sign up in exchange for entry into the giveaway.
Limited edition products/services
Everybody loves novelty. So, use this to drive more sales via FOMO (fear of missing out) with a limited edition product or service.
A great example of this is Starbuck’s eggnog latte. Although we can’t say for certain, we’re pretty sure that the drink wouldn’t be quite so ‘Christmas-y’ to customers if it was available all year round. This novelty makes it a huge hit when the time finally does come to purchase one.
Assuming you sell physical goods, a simple way for you to embrace the Christmas spirit is to give your packaging a makeover. Design some seasonal packaging for the products you’d most like to promote or have some festive carrier bags made to hand out to customers.
Make the process of buying gifts easier for your customers with a gift guide. These are always a hit, and you’ll be able to focus on the specific products that you want to promote. Simply compile all your ideas into a blog post, link to the products on your site, and include some well-planned keywords to help your blog rank in the organic search results.
Sometimes, a user might wander onto your site, click through a few products and then lose interest. Remarketing is a way to get those people back onto your site.
By adding a pixel code to your site, you can track site visitors via cookies and serve them ads based on the exact pages that they visited. This will hugely increase your chances of making a sale since the customer was already interested in the product in question.
If you have an email list, use it! Email marketing is still very effective and you can pretty much count on the fact that the people you’re reaching out to are already interested in your products or services (since they signed themselves up for it). You can get creative with headlines, images and even GIFs to create an engaging, useful emailer to inform your customers about all your Christmas offers.
We can manage your Christmas marketing this year
At eclipse marketing, we know how to make the most of your Christmas marketing campaign. Our web developers can help to restructure your site for optimal funnelling, and our graphic design team will create stunning ads and media that will captivate your target audience’s attention. If you need help with social media or marketing strategy, then our team of marketing experts are on hand to help you with anything you need.
Get in touch today on 01244 347 545, or send us an email at [email protected] and one of the team will get back to you as soon as possible.