3 Min Read In 1990, the world was a very different place. The “World Wide Web” was only a year old, mobile phones were the size of bricks, and marketing meant glossy brochures and expensive TV spots. It was in this landscape that Eclipse Marketing was incorporated, beginning a 36-year journey of evolution, creativity, and results.
Today, as we celebrate our 36th Anniversary, we aren’t just looking back at how far we’ve come – we’re looking at how far we’ve helped our clients go.
A Journey Through the Marketing Decades
When we first opened our doors, “social media” didn’t exist. Our “digital” toolkit was essentially a fax machine. Over the last three and a half decades, we have navigated every major shift in the industry:
- The 90s: The rise of the website. We helped brands transition from the Yellow Pages to the first generation of the internet.
- The 00s: The search engine revolution. We mastered the art of SEO before “Google it” became a household phrase.
- The 10s: The social explosion. We helped our clients find their voice on platforms that redefined how humans communicate.
- The 20s: The AI era. Today, we use sophisticated tools to ensure our clients stay ahead of the curve.
Why 36 Years Matters To Us:
In an industry where agencies often vanish as quickly as a viral trend, 36 years of stability is our “secret sauce.” It means:
- Tested Resilience: We’ve navigated recessions and global shifts, proving our strategies work in any climate.
- Evolved Expertise: We don’t just jump on bandwagons; we know which innovations provide real ROI and which are just noise.
- Deep Relationships: Some of our clients have been with us for decades. We value partnership over transactions.
A Word From Our Managing Director
Reflecting on the milestone, our MD – Mark Astbury – shared his thoughts on the secret to the agency’s longevity:
“Reaching 36 years isn’t just about survival; it’s about a relentless curiosity. The tools we use today – from AI-driven data to real-time social engagement – would have seemed like science fiction when we started in 1990. But while the tech changes, the core of what we do remains the same: we tell stories that move people. I’m incredibly proud of the team and the partnerships we’ve built that have allowed us to stay at the forefront for over three decades.”
Looking Ahead: The Next 36 years
While we are proud of our history, we are obsessed with the future. Whether it’s navigating the “cookieless” future of tracking or leveraging AI for hyper-personalised content, our mission remains the same: To keep your brand in the light.
“Marketing changes, but the goal remains the same: connecting people with the solutions they need. We’ve just gotten much better at the ‘how’ over the last 36 years.”
Thank you
To our team, past and present, and most importantly, our clients: Thank you. You are the reason we’ve been able to do what we love since 1990. Here’s to the next 36!
