Why use Facebook PPC?
Facebook is currently the leading social media platform boasting over 2 billion active users, with the average user spending several hours per week on the platform.
Businesses who leverage Facebook ads successfully can significantly grow their business in a predictable, measurable fashion. The detailed targeting options and low average cost-per-click (CPC) make it an ideal solution for any business looking to expand into Facebook advertising.
Instagram also provides a wide range of customers for businesses to target with over 1 billion monthly users.
The photo-focused platform is one of the most used mobile platforms in the world and because it is owned by Facebook, we can ensure your business has optimised ads that look amazing and are equally effective on both platforms.
The process
Our experts are masters at creating impactful social campaigns, informed by data and driven by creativity.
Facebook ad discovery
We start our Facebook Ads management process by understanding your business offering and identifying your USPs, target customers and results from any other marketing channels you have used previously. We’ll then work with you to plan the appropriate campaign that helps your business or brand fulfil its objectives.
Facebook ad creative
We combine creative and analytical skills to write and design unique and engaging ad copy and our in-house design team produce creative assets that will help us learn what resonates best with your target audience.
Facebook ad monitoring
We will test different audiences, creatives, ad placements and many more features inside the ad account to ensure we get the best results.
Facebook ad reporting
Once we’ve paved the road to success, you’ll want to hear about it, that’s why we monitor, analyze and report on your ad accounts each month, allowing you to get clear insights and see exactly how we are maximising your budget. This also enables us to identify trends or patterns in results and optimise for future campaigns.
The Tactics
A/B Testing
A/B testing is initially carried out for all campaigns, comparing two versions of ad copy or a landing page against each other, to determine which one performs better.
Custom audiences
We create personalised custom audiences for each campaign so they can be targeted or excluded. We also produce lookalike audiences to expand specific audiences to reach new markets.
Remarketing
Our team also upload remarketing lists to ensure we can target past and present website visitors with appropriate adverts.
Conversion pixels
The Facebook pixel is a unique tracking code that is installed in the code of your website, helping us to track conversions accurately.
Dynamic feeds
These feeds show personalised product ads to people who viewed your product pages on your website.
Instant experience
Instant Experiences are the new and improved version of Facebook’s ads, which offer an immersive, full-screen mobile experience enabling your business to showcase its products and its story in a visually compelling way that captures the attention of your customers and drives them to take action.
Stories
Stories are where people share and discover content in a fast and unique way and it is now more popular than ever. We aim to include a variety of placements for our adverts including Facebook and Instagram stories, which means your customers will see your ads whichever part of the social media platforms they are interacting with.
Why choose us?
At eclipse marketing, we have a heritage of producing successful Facebook advertising campaigns that have brought excellent returns on investment for our clients. We have a diverse portfolio that spans across a wide range of sectors including new homes developers, the legal sector, as well as travel and leisure.
With one dedicated, expert social team working across multiple industries, you can be assured of receiving highly efficient, consistent campaign management services supported by detailed reporting.
We focus on making your Facebook experience more engaging, exciting and effective, increasing the quality of your traffic while reducing your costs.
As a fully certified Facebook Partner agency, all of our Facebook experts are qualified in Blueprint courses.
We also offer a free initial consultation to understand your goals before implementing Facebook ads.
Sound good? Get in touch with our Facebook whizzes today.
