
Established in July 2022, The Eldapoint Group is the UK’s premier manufacturer of flexible space solutions. Serving as the parent company to several specialist organisations including Eldapoint, TF Jackson, JS Burgess, Fibaform, and GWR. The Group has garnered a reputation for its expertise. With a proven track record in providing temporary, prefabricated, tailor-made operating facilities across the UK, maintaining a marketing strategy that aligns with The Eldapoint Group’s commitment to quality is paramount.
Eclipse marketing is proud to work with The Eldapoint Group as their dedicated marketing agency. We have undertaken a comprehensive range of marketing services for The Eldapoint Group to enhance their brand visibility, consistency and overall marketing presence.
Branding
As The Eldapoint Group continues to grow, it is important its identity remains prominent. Our studio team updated the logos for The Eldapoint Group and its subsidiaries and introduced a unifying strapline, “An Eldapoint Industries Company”. The bespoke logo design can be seen on all promotional materials across the websites and social media content, and in the process we have been able to strengthen the group’s brand consistency and recognition within the market.
PPC & SEO
Recognising the importance for a consistent digital presence, our team of experts utilise Pay Per Click advertising channels to optimise campaigns. The campaigns have been fantastic for increasing awareness among customers, used to generate high conversion rates across major platforms such as Google and Facebook, in accordance with a lower cost per click.
At eclipse, we’ve also been involved in updating the websites for The Eldapoint Group and its subsidiaries for SEO. We’ve done this by reviewing the content on the pages, identifying primary and secondary keywords, and answering key questions that the user may be asking. By updating the content, we’re able to unlock the digital presence of The Eldapoint Group and help make sure they’re found by the customers that count.
Social Media Management
In addition to optimising the websites for The Eldapoint Group, we also developed a social media strategy with innovative content that is consistent, while bespoke to each entity. From LinkedIn and Facebook to Instagram and YouTube, we create industry-leading content that stands out from competitors, including long and short-form animations. We highlight key areas and services within the organisation, celebrate achievements, inform customers and invite them to get in touch, generating leads and inquiries for the products and services that are offered.
Design & Print
Printed media plays a key role for The Eldapoint Group. Throughout the course of our partnership, we have designed and created a series of brochures for the group and its entities. The brochures are characterised by a specific style and layout, maintaining a consistent brand image throughout. Additionally, the team designed business cards for The Eldapoint Group’s team members, reflecting the updated branding and a professional image.
Both the business cards, and the brochures and leaflets that we designed were displayed at the Rail Live exhibition to support the presence of The Eldapoint Group and the individual businesses. The brochures and leaflets articulated particular messages that provided comprehensive information about the group’s offerings. The business cards also facilitated fantastic networking opportunities.


Video Content
Video content has become an increasingly relied-upon tool in the realm of digital marketing and as an industry-leading organisation, The Eldapoint Group must have content that reflects this. At eclipse marketing, we took on the task of producing a visually compelling video that serves as an introduction to The Eldapoint Group and its affiliated companies. The video highlights the group’s distinctive capabilities, services, and unwavering dedication to quality and customer satisfaction.
Additionally, our team collaborated with a professional photographer equipped with a drone to capture and curate high-quality images showcasing the various entities and their locations.
Bringing these details together into a high-quality, informative video effectively communicates the group’s value proposition to their target audience.
Tradeshow and Exhibition Support
Another key activity that we have undertaken is event management, with our strategy aimed at increasing visibility of the company and potential business opportunities. A key contribution was in orchestrating The Eldapoint Group’s participation in the 2023 and 2024 Rail Live outdoor exhibition. We were involved from the initial planning stages all the way through to providing hands-on support during the event.



The event brought together companies from the group to display their products on a shared stand, showcasing the synergy of the group’s products within the rail industry. We were strategic in arranging the display of branded materials to maximise its effectiveness in maintaining the unity of The Eldapoint Group and capturing the essence of each brand at the same time. The branded materials we created included signage, vinyl wraps, build assistance and banners:
- Pull up banners – we strategically placed the pull up banners around the stall to guide attendees to the right products. The eye-catching design drew attention from across the exhibition space.
- Magnetic banners – a standout material at Rail Live. These banners were a clever solution to minimise the potential damage that could have been caused by a tacky vinyl wrap. The magnetic banner was easy to apply and remove, leaving no residue or damage, and its large size and vibrant design made a significant visual impact.
As part of our strategy, we also produced high-visibility vests featuring the new branding and were showcased at Rail Live recently. The initiative for branded clothing enhanced The Eldapoint Group’s visibility and identity, acting as a walking advertisement for the organisation whilst always fostering a sense of unity among team members and ensuring their safety.
If you feel your business would benefit from receiving similar services from eclipse, get in touch with us today! You can contact us by calling 01244 347 545 or simply fill out our online enquiry form, and we’ll be happy to help.