There was a time when every marketing manager dreamt of slam-dunking their brand into a top-five blue-link position on Google and calling it a win. Then the AI tsunami hit. And the goalposts have not just moved – the entire pitch has been redesigned, the rules rewritten, and you’re in danger of being left in …
According to a study conducted by Smart Insights, almost half of businesses carrying out marketing activities in 2024 are doing so without a strategy in place. Here at eclipse marketing, we’re on a mission to change that! Our marketing consultants get to know your business, identifying key objectives to inform a robust strategy to grow …
If you’re looking to advertise your product or service online, Google Ads is a great way to get your offering in front of potential customers right when they are searching for it. However, it’s not as simple as just directing users to your website, there are many factors that go into formulating a successful Google …
Purpose driven marketing is one of the most talked about topics in marketing today, and its importance cannot be overstated. In a world grappling with significant issues, people are more informed and socially conscious looking for companies that share their values and contribute positively to the world around them. Purpose driven marketing is a strategic …
