The era of Universal Analytics has paved the way for a new and advanced analytics platform from Google: GA4. As businesses strive to stay ahead in the digital realm, it is essential to understand the transition process and embrace GA4’s innovative features. In this blog, we will explore the benefits of upgrading to GA4, provide …
We can’t believe July is already here and we’re over half way through the year! At eclipse, we’ve been busy working with clients, planning new campaigns and adapting to the ever-changing digital landscape. It’s been a great year so far, so we thought we’d share some of our biggest highlights .…
Have you heard of the new app Threads? If not, where have you been? Despite only launching today, the hype surrounding this new app built by Instagram’s parent company, Meta has been ongoing for some time. Meta has diversified its social media offerings greatly with the introduction of the new app, which has been brought …
June is over and time has flown by so far this year! We can’t believe we’re already more than half way through 2023, and on top of that, there were a lot of digital marketing updates last month. We’ve got a lot to cover, so let’s dive in and take a look at some of …
