Social media channels are possibly the most powerful tool in a business or brand’s arsenal. It’s where your customers hang out, learn, shop and chat, making it exactly where you need to be.
An effective social media strategy will help you establish a clear brand voice, mobilise your potential customers and allow them to become brand ambassadors in their own right. All it takes is a little TLC and a passion for embracing your community online. However, in our experience, many businesses find that this is all easier said than done.
At eclipse marketing we have a tried and tested formula to kickstart your social media efforts, capitalising on short-term wins, all the while planning ahead to ensure your business or brand has the perfect platforms to share your products and services with an audience that are truly invested in your message.
We keep your social fresh and engaging
From setting up and optimising your social media profiles, incorporating social media activity into the wider content marketing plan, to monitoring the success of your campaigns and growing your audience and engaging with them, we cover the full spectrum of social media activity to ensure your business reaps the rewards.
Whether it’s through organic activity or paid advertising, our social media strategies have helped our clients to understand their audience, empower their online communities and ultimately increase revenue to their businesses as a result.
If you’re looking to take your brand or business to the next level, the question shouldn’t be “Shall we do social media?’ It’s ‘How well do we do it?’.
Channels we specialise in
Whether it’s viral reels that catapult the popularity of your business, carousel posts that give your clients and customers invaluable information, Instagram guides that showcase your products and expertise, engaging stories that have your followers hanging on your every word, or anything in between we leverage the power of Instagram to enhance your brand voice, drive conversions and build a community of loyal followers that can’t get enough of your content.
TikTok
The launch of TikTok changed the way that audiences consume video content forever. Short form video cannot be ignored and TikTok is arguably the place to be if you want to capitalise on this, with a noteworthy mention also going to Instagram Reels and YouTube Shorts.
With our help you can reach new audiences that are primed to take action and create a loyal userbase that you will be able to mobilise in support of your product or service on an ongoing basis. TikTok also offers a fantastic way to showcase a less formal side to your business.
With over 1.6 billion daily active users, Facebook cannot be ignored. Whether it’s an engaging organic content campaign that educates, excites and empowers your followers, or a PPC campaign that drives conversions at a cost-effective price, our digital team will help you reach your customers and clients no matter which sector you operate in. Our agile team are always up to date with the latest changes and always utilise the latest features Facebook has to offer, helping to keep our clients ahead of their competitors.
If you are a b2b focussed business, you need a LinkedIn strategy in place. The stigma of LinkedIn being a platform for job hunters is now a myth. With a range of intuitive features being rolled out on a consistent basis, LinkedIn provides b2b businesses with a gold mine of potential prospects as well as invaluable networking opportunities that are just waiting for you to reach out to them.
Our team utilise everything that LinkedIn has to offer including showcase pages, LinkedIn newsletters and InMail campaigns to reach your audience at the moment they’re ready to take action.
A news hub, a platform to gauge public opinion or a community hub that can help drive your business forward. Few social media platforms can be as diverse as Twitter, however ensuring your voice is heard can be easier said than done. Our Twitter specialists create a bespoke strategy to ensure the voice of your business is amplified and cuts through the noise, helping you stand out from the crowd in the process.
YouTube
YouTube is the home of high-quality long-form video content, and with YoUTube shorts adding to the platform’s offering, there’s never been a more exciting time to boost your strategy and make the most of the World’s largest video content sharing channel. A robust YouTube strategy will help take your video content to the next level and help you become an authority in your sector and we can help!
For a quote, more in-depth advice about your social channels or a discussion about how we can ensure your business makes the most of its social media channels for years to come, get in touch with us today, we’d love to hear from you.
