Augmented reality (AR), virtual reality (VR) and mixed reality (MR) are at the forefront of technology and offer brands and businesses unique ways to interact with their audience.
Whether it’s overlaying Pokemon in a real world environment on a mobile screen, placing your customers in a digitally constructed environment which can resemble anywhere you choose, real or otherwise or a mixture of both, AR,VR and MR are all immersive and exciting and the possibilities of how each technology can be used are endless.
What’s Augmented Reality (AR)?
AR is where a digital image, video or element is overlaid on a live view of the real world, usually via the camera on a smartphone. Great examples of VR that are used by mobile users across the world every day include the face filters found on Facebook, Instagram and Snapchat. Pokemon Go also utilises AR technology.
What is Virtual Reality (VR)?
Whereas AR is partially digital, VR is totally immersive that takes you out of the physical world and transports you into a digital one using devices such as Oculus, HTC Vive, PSVR and Samsung VR.
The digital constructs can resemble real-life environments such as factories, workshops or your favourite holiday destination or alternatively they can be totally unique, bringing your imagination to life and allowing you to do impossible tasks such as flying alongside your favourite bird of prey or become a part of the world of your favourite adventure film.
What is Mixed Reality (MR)?
An MR experience uses both AR and VR as well as the real world to create a hybrid experience allowing users to interact with both real-world and digital objects.
Custom solutions that wow your customers
The beauty of AR, VR and MR is that anything is possible. Whether you want to create a digital version of your product to give potential customers a better feeling of its scale or you are selling a property and want to transport potential buyers into their potential new home without leaving the marketing suite, anything is possible when you work with the eclipse marketing’s developers.
We’re experts in world effects, face filters, image tracking and more.
Not sure how AR, VR or MR can fit into your project? Our team are a friendly bunch bursting with ideas and we can work with you to find the perfect solution for your brand or business.
